…our team velocity for _decades_ to come. To some extent, this is currently happening to my company. We are loosing market leadership because competitors can crank out features faster because they cleaned up their act in time. So when a manager or PO or PM tells me I should keep an eye on the business (which I do!), I ask back: “What do you mean by ‘business’? The next quarter, the next year, the next two or five years?“ Because the engineering strategy hinges critically on the answer here.